Employee Case Study – Ilayda

Ilayda Marketing InternIlayda Barker – Marketing Intern

Skyguard recruited me as a Marketing Intern on a year’s placement to work within their busy marketing department. I joined the company back in June 2017, and since I’m over half way through this placement, I thought it would be a great time to summarise my experience with this amazing company.

The Initial Transition

Going from the complete freedom of university life to a full-time employee was without a doubt a big step at first. Starting your first job in the industry that you aspire to have a career in is always going to be nerve-racking. Nevertheless, from my first official day as a Skyguard Intern I was made to feel welcome and exactly the same as every other employee within the company.


Before starting my role at Skyguard I had absolutely no idea as to what levels of responsibility I would have within the department. After some valuable training sessions, I was able to get stuck in straight away and produce work that benefited the company.

“As part of a truly hands on and dynamic team my day-to-day responsibilities cover a wide element of the marketing toolset”.

As part of a truly hands on and dynamic team my day-to-day responsibilities cover a wide element of the marketing toolset. Due to the marketing activity being produced predominately in house, I was given the opportunity to gain skills in all areas. From developing email marketing campaigns to content writing, updating social media platforms, creating staff newsletters and conducting reports – you really do cover the full marketing toolset.

Getting involved in all of the exciting projects at Skyguard has really made me value the responsibilities that I have been given. It’s always a nice feeling when you see your own work published on the company’s website for people to view. I have also had the opportunity to travel around the country to take part in exhibitions.


One of the best things about my placement has been putting things into real life perspective. At university although you are constantly learning, you only really learn based upon theory. I felt the general knowledge of marketing was there, however I had many unanswered questions about how all elements pieced together within an organisation. Throughout my experience in working for Skyguard I can safely say that those questions have been answered.

I have gained enormous amounts of experience in using online marketing tools such as Dotmailer, WordPress, Google AdWords and InDesign. My overall experience in working for Skyguard has been fun, exciting and insightful, I would highly recommend it to anyone.

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