Senior Management

Our senior management team has over 60 years collective experience working in the lone worker protection industry.

Drawing from this specialist expertise, we have invested in cutting-edge technology to develop our own personal safety products, monitoring centre, software and infrastructure.


Board Directors

Richard Houghton


Richard joined Send For Help as Chairman in March 2019. He has spent much of his professional life working with Private Equity backed businesses and enjoys the challenges involved helping growth companies realise their full potential. Richard is also currently Chairman of British Engineering Services and Vistair Services. He has also been the Chairman of Target Group and on the board of Verastar, both PE backed businesses. Prior to embarking on his non-executive career, Richard co-founded Xchanging, an outsourcing business which he helped grow from a handful of staff in a single office to a FTSE 250 business with 9,000 employees in 9 countries. His experience prior to Xchanging includes senior roles at Caradon plc, McKinsey & Co and Esso. Richard has an MEng in Chemical Engineering from Cambridge University and an MBA from Harvard.

Naz Dossa

Chief Executive Officer

Having started his career in banking, Naz has spent most of his career in and around the Telecoms and IT sectors including a spell as Managing Director of Network Services at Capita. A large part of Naz’s career was at Colt Technology Services, a global telecoms and IT provider where he held numerous leadership positions across different business units and geographies. Naz joins us from his most recent role as the UK Managing Director of Brightstar, a global mobile services business that employs 800 people in the UK and has revenues of £450m. During his time at Brightstar, Naz was twice voted into the prestigious Mobile Power 50 Rankings.

Lisa Hunter

Chief Financial Officer

Lisa qualified as a member of the Chartered Institute of Management Accountants in 2007 and has worked in Senior Financial Roles across various successful global companies. She joined the group in 2015 and is responsible for formulating our financial strategy, aligning with the long term direction and goals of the Company. Lisa is heavily involved in all M&A activity, with a focus on business value and opportunities. She is also Company Secretary.

Senior Management

Tony Schokman

Head of Sales

Tony joined Send for Help Group as Head of Sales in March 2019. The group’s rapid growth & expanding product range attracted Tony as he wanted to work for a dynamic & fast growing organisation. He has a strong Sales Management background with over 20 years’ experience. Primarily he has worked with companies going through large scale ‘transformation’. Tony has led successful sales teams in Digital Media & Logistics. His most recent experience was 12 years with YELL managing Sales Team in the London region. Tony’s focus is to expand the Send for Help Group customer base & ensure the account management team provide excellent customer service.

Ricardo Pombo

Operations Director

Since joining Skyguard in 2009, Ricardo has played a key role in the development of new products and services exclusively provided by Send for Help. Ricardo is responsible for the entire Operations within the company, including product development and customer support. With over 20 years of operational and client support experience within the technology and hospitality industries, Ricardo is dedicated to offering a first class service to the Group's customers. He is also involved with the BSIA, as a Committee Member of the Lone Worker Section.

Sanjeev Kumar

Chief Information Officer

Sanjeev has spent 17 years in various Operational and Technical roles within the Telecoms and IT sectors, holding senior management positions in both start-ups and large corporates. During this time, Sanjeev has developed innovative and patented mobile technologies, used widely in the Telecoms sector. Before his appointment as CIO, Sanjeev was responsible for Send For Help’s product and technical operations and has been pivotal in delivering new services, face-lifting the technology and reshaping the group’s infrastructure. Sanjeev is committed to maintaining the company’s technology portfolio, information governance compliance and finding practical applications for the latest innovations via new product and service development.

Nick Shea

IMC Operations Manager

As IMC Operations Manager, Nick is responsible for our Incident Management Centre leading a team of Controllers who provide 24/7 support to lone workers and those at risk. Nick joined Send For Help in 2017 and has more than 20 years’ experience managing ARC operations. This includes heading an NHS 111 Call Centre to provide patients with non-emergency medical help and Capita Emergency Medical Assistance which gave advice, support and repatriation to customers taken ill, injured or impacted by major incidents whilst travelling abroad. Nick is also a Committee Member of the BSIA's Lone Worker Section.

Mo Elsopki

Head of Customer Operations

With over 15 years’ experience in Customer Service and Operations Management, Mo has been involved in numerous levels of Customer Support. As a Call Centre Manager, Mo has developed a Customer Service based department from a 6 person team to a 70 person seater global support unit. Mo joined the Group in August 2015 as Customer Support Manager. In order to continue delivering great customer service, his team has recently undergone structural changes to meet our customers’ requirements, they have almost doubled in size and have already seen team executives develop in to various roles across the company.