Senior Management

Our senior management team has over 60 years collective experience working in the lone worker protection industry.

Drawing from this specialist expertise, we have invested in cutting-edge technology to develop our own personal safety products, monitoring centre, software and infrastructure.


Board Directors

James Murray

Founder and Chief Executive

James has a wealth of experience managing successful businesses, having spent 13 years running companies at Chief Executive level and over 20 years’ experience in the technology and service sectors. James previously ran a multi-brand e-commerce business selling consumer electronics, which he sold in 2009. After spotting a gap in the market in 2010, James founded Send For Help Ltd with the aim of utilising the latest technologies to protect lone workers. Through Send For Help he went on to take over the lone worker protection providers Skyguard Ltd in 2010, Guardian24 in 2015 and Peoplesafe in 2017, he remains Chief Executive of all four companies. Having built the Send For Help Group into the largest lone worker protection provider in the world, today, James is one of the most knowledgeable and experienced people working in the lone worker industry.

Email James Murray here.

William Murray

Founder and Marketing Director

Having qualified at the Chartered Institute of Marketing, Will has 20 years of marketing experience working in technology companies, nine years of which in the personal safety industry. As Chairman of the British Security Industry Association’s (BSIA) Lone Worker Section, Will is a passionate campaigner for best practice in the lone worker market and has been heavily involved in the ongoing development of industry standards. Will is committed to ensuring that Send for Help maintains its leading reputation at the forefront of the industry.

Lisa Hunter

Finance Director

Lisa is a qualified member of the Chartered Institute of Management Accountants and has worked in financial roles since 2002 where she began with Legal and General. Throughout her career, Lisa has overseen the accounting of various successful global corporations. After joining Send for Help in 2015, Lisa is now responsible for all financial administration. With her ever-expanding team, Lisa has already implemented many progressive ideas to ensure the business operates more efficiently than ever before.

Jan Murray


Jan Murray, founder of the Send For Help Group, is a technology entrepreneur best known for founding PC World Plc, the first computer superstore chain in the world, outside the US. Murray sold PC World to Dixons Group Plc for £9 Million in 1993. In 1995, Murray founded Internet Technology Group Plc, an internet service provider formed to offer high speed connections to business customers and the general public. Murray sold the business to Concentric Corp. (Nasdaq.CNCX) / Nexlink Corporation (Nasdaq.NXLK) for $250 million in 2000; the largest sale of an independent ISP in the UK. Murray went on to form the Send For Help Group which wholly acquired Skyguard in March 2010. Symbolic to his wealthy business career, Murray featured on the Sunday Times Rich List in 2009, ranking at number 1,284.

Laurence Blackall

Non-Executive Director

Laurence has thirty years’ experience in the information, media and communication industries, pioneering electronic publishing and the internet in the UK. He has proven expertise in starting technology companies and developing them through to public offering or subsequent sale. In 1995 he founded Global Internet with Jan Murray, taking the company public in 1996 and managing its sale for £146 million in 1999. He subsequently reacquired the company and took it public again through a merger, growing the business via series of acquisitions to create Pipex Communications - a company with sales in excess of £350 million. He is now a Partner in Oakley Capital Private Equity, an Investment Partner in PROfounders Capital and holds several Directorships in a number of private companies as well as sitting on the Board of Governors for Kingston University.

Senior Management

Paul Watson

Sales Director

As Send for Help’s Sales Director, Paul and his team have been instrumental in securing business in new and core sectors significantly increasing our client base year on year; making Send For Help the UK’s fastest growing Lone Worker Protection Provider. Paul has over 18 years sales and account management experience within the security and media industries, five of which have been at Send For Help, managing over £6,000,000 in annual revenue.

Ricardo Pombo

Operations Director

Since joining Skyguard in 2009, Ricardo has played a key role in the development of new products and services exclusively provided by Send for Help. Ricardo is responsible for the entire Operations within the company, including product development and customer support. With over 20 years of operational and client support experience within the technology and hospitality industries, Ricardo is dedicated to offering a first class service to the Group's customers. He is also involved with the BSIA, as a Committee Member of the Lone Worker Section.

Sanjeev Kumar

Chief Information Officer

Sanjeev has spent 17 years in various Operational and Technical roles within the Telecoms and IT sectors, holding senior management positions in both start-ups and large corporates. During this time, Sanjeev has developed innovative and patented mobile technologies, used widely in the Telecoms sector. Before his appointment as CIO, Sanjeev was responsible for Send For Help’s product and technical operations and has been pivotal in delivering new services, face-lifting the technology and reshaping the group’s infrastructure. Sanjeev is committed to maintaining the company’s technology portfolio, information governance compliance and finding practical applications for the latest innovations via new product and service development.

Nick Shea

IMC Operations Manager

As IMC Operations Manager, Nick is responsible for our Incident Management Centre leading a team of Controllers who provide 24/7 support to lone workers and those at risk. Nick joined Send For Help in 2017 and has more than 20 years’ experience managing ARC operations. This includes heading an NHS 111 Call Centre to provide patients with non-emergency medical help and Capita Emergency Medical Assistance which gave advice, support and repatriation to customers taken ill, injured or impacted by major incidents whilst travelling abroad. Nick is also a Committee Member of the BSIA's Lone Worker Section.

Mo Elsopki

Customer Support Manager

With over 15 years’ experience in Customer Service and Operations Management, Mo has been involved in numerous levels of Customer Support. As a Call Centre Manager, Mo has developed a Customer Service based department from a 6 person team to a 70 person seater global support unit. Mo joined the Group in August 2015 as Customer Support Manager. In order to continue delivering great customer service, his team has recently undergone structural changes to meet our customers’ requirements, they have almost doubled in size and have already seen team executives develop in to various roles across the company.